The Practical Sustainability Guide: Sustainability Demystified by Norman Christopher
West Michigan author and former Director of Sustainability at Grand Valley State University (GVSU) Norman Christopher has written an “essentials guide” to sustainability best practices for small- to medium-sized business owners, manager and leaders to help them maximize their triple bottom line, or TBL, which stands for people, planet and profits.
Using case studies of nearly 40 successful West Michigan companies and associations, including furniture industry giants Hayworth, Herman Miller and Steelcase; Cascade Engineering; Nichols Paper and Supply; Gazelle Sports; Business and Institutional Furniture Manufacturer’s Association (BIFMA); and the West Michigan Sustainable Business Forum, readers are taught to incorporate small changes immediately while developing a comprehensive foundation for long-term sustainable business practices. This will improve decision-making, generate real world savings and create additional social, economic, and environmental value for the organization.
About the author
Norman Christopher is a seasoned executive with background and experience in various management capacities including President, CEO, and COO responsibilities. He has improved business performance at major chemical companies including Haviland Enterprises in Grand Rapids, Michigan. He recently retired as the Executive Director for the Office of Sustainability Practices at Grand Valley State University, where sustainability is one of the University’s core values.